HELLO. LET ME INTRODUCE MYSELF.
My name is Rado. I'm a Creative & Design Director in Toronto.
I currently manage an international design team, and we design web and mobile apps for global companies in Spain, Germany and the U.S.
Throughout my career I’ve partnered with a diversity of top tier Canadian and global companies in advertising, marketing and digital product design.
WHAT'S ON MY MIND.
I want to design products that make people feel something.
Technology is a glittering lure and it's ever so difficult to achieve a lasting connection between brands, digital products and people ... except when there is an emotional bond with the product. This is when we can be engaged on a level beyond flash.
WHAT I BELIEVE IN
I believe in building lean human-centered teams, focused on human-centered process, who deliver outcomes across any industry, platform or problem.
Product NOT Feature Teams: one of the greatest obstacles to human-centered product design is the traditional feature-based team structure and the narrow-view feature approach. In contrast, an empowered product team, ensures value, viability, usability and feasibility. By truly collaborating through an intense give and take, the team will arrive to a solution that works for the user and the business alike.
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