Re-imagining health by embodying empathy
Year
2018 - 2021
Clients
ROCHE
CHALLENGE
How do we address daily concerns faced by people treated with diabetes: monitoring diet, logging blood glucose levels, syncing devices AND pass that info to your doctor?
OUTCOME
We created Gluci-Chek, a free mobile application designed to help patients calculate nutritional intake, keep a self-monitoring blood glucose diary with data visualization of blood glucose results, sync the data with external devices such as meters and insulin injection devices via bluetooth, and provide a real-time data transfer to their healthcare professional.
UNDERSTANDING THE USER
Over the course of a year, we have conducted numerous user-testing sessions, consisting of phone-based interviews with HCPs and in-person user testing with patients.
Each of the user testing sessions was to provide understanding of how might specific functionalities of the app (nutrition monitoring, insulin distribution, blood glucose monitoring and device connectivity) solve specific user problems.
The insight we collected allowed us to truly understand the pain points, challenge assumptions from business units and hear the first-hand feedback from patients.
UXD + Visual Direction
Early on in our project, our client expressed the desire to move away from the clinical look most often associated with medical apps in the market, as well as to simplify the UX as compared to the competitive apps in the market.
Our approach was to create a lifestyle-based look & feel which would be fun to look at and easy to use.
Our UXD was based on short user flows and minimized number of taps to complete the most necessary tasks and our design direction included rich colour palette, elaborate custom-made iconography and animated micro-interactions.
Custom illustration
Custom illustrations establish the solid foundation of originality and artistic harmony. In the world of tight competition, it’s vital to stand out. The vast majority of people perceive images faster than words. That’s neither good nor bad - it’s just a fact that designers can use this approach to increase the visual performance of web or mobile app.
IDEATION & SKETCHING
We started creating our customer Journey Map. Mapping out helped us to understand customers behaviours and identify which aspect of the product is most valuable to them.
Motion Design
We strive to have our animations use soft, fluid motions. We aim for a balance between fun and sophisticated aesthetic. We convey simple movements to clarify compositions and clearly expresses its intention. However, it is important to bear in mind that each decision was guided by the following principles, simple, consistent, dynamic and, smart.
