Our Approach
was rooted in creating a visual language that's fun, focused on positive reinforcement and challenged the public perception of the brand as cold and clinical.
In leading Roche projects, I directed an international team of designers, located in Toronto and Amsterdam.
We worked with client teams in France, Spain, Germany and the US.
Challenge
"How can we journey with each individual to overcome their daily nutrition challenges?" - client asked this question when they came to us to create a user-centric nutrition app that help diabetics understand how food impacts them.
MODERATING A LIFESTYLE BY MANAGING NUTRITION WITH Ai
Outcome
We built a POC app and a full-scale prototype, where the user takes a photo of a meal, and the app then automatically calculates the carbohydrate content using Artificial Intelligence to provide a safe, useful experience - one that is easily adopted.
Clients
Roche