



Client
AriadHealth

AriadHealth's PATIENT x CONSUMER was a promotional concept for a healthcare marketing agency, where we used the insights from patient journey research to create a marketing campaign.
The most important insight was that there was a great misalignment between the perception and the reality of patient-consumer journey when seeking healthcare.
The website was part of a larger marketing campaign and was designed with the goal of highlighting the real patient journey.
Promotional campaign rooted in understanding user needs
Client
White Plains Hospital

The ask was to re-architect and redesign hospital’s website and create an online experience that will live up to hospital’s clinical reputation.
My team of visual and interaction designers created a modern-looking, responsive website that allows visitors to easily find and access all of the content and services that White Plains Hospital has to offer.
White Plains
White Plains Hospital is a Westchester County’s voluntary, not-for-profit health care organization. All care and services are provided without regard to race, colour, creed, national origin, age, sexual orientation or ability to pay.



