We created brand guidelines for Johnson and Johnson’s smoking cessation (Nicotine Replacement Therapy) portfolio.

The design system was created for both Nicorette and Nicoderm brands, for the purpose of using it for HCP facing communication.

Challenge

How do we motivate overwhelmed, overburdened HCPs so that they can see Johnson & Johnson’s smoking cessation portfolio as their trusted, essential smoking cessation partner for their patients?

HELPING PATIENTS WHO SMOKE ON THEIR QUIT JOURNEY

Outcome

We created an educational campaign aimed at arming the healthcare professionals with the needed knowledge about smoking cessation products.

Clients

Nicorette

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We created brand guidelines for Johnson and Johnson’s smoking cessation (Nicotine Replacement Therapy) portfolio. The design system was created for both Nicorette and Nicoderm brands, for the purpose of using it for HCP facing communication.

HELPING PATIENTS WHO SMOKE ON THEIR QUIT JOURNEY

WANT MORE?

We created brand guidelines for Johnson and Johnson’s smoking cessation (Nicotine Replacement Therapy) portfolio.

The design system was created for both Nicorette and Nicoderm brands, for the purpose of using it for HCP facing communication.