DesignForHumans

I create complete brand identities, from logos and visual systems to custom AI-generated imagery. Using SREF codes, style parameters, personalization profiles and model versioning, I build consistent visual languages that can be refined, repeated and scaled across every brand touchpoint.

I design intuitive digital products that balance user needs, business goals and clear interaction design. AI is embedded throughout the process, from discovery and competitive research with Deep Research to organizing interviews, feedback and insights in Dovetail. I then translate those findings into user flows, interface concepts and polished designs in Figma, creating a clear foundation for functional prototype development.

I create design systems that make products easier to build, maintain and evolve across teams. Beyond documenting components and guidelines in Figma, I translate the system into structured Markdown files that can be ingested by tools such as Cursor and Claude Code, giving AI-assisted development a clear and consistent source of truth.

I build detailed, functional prototypes that simulate real product behaviour, logic and interactions rather than simply linking static screens. Using Cursor, Claude Code and Lovable, I create realistic experiences that expose technical requirements, edge cases and workflow gaps early, helping teams validate complex ideas, align design with development and reduce uncertainty before production begins.

I shape the bigger creative vision and make sure every part of the work feels connected, intentional and recognizably part of the same idea. By combining design judgment with AI-assisted exploration, I can develop and evaluate a wider range of creative directions while maintaining consistency, quality and a clear point of view.